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Search Engines

Google SearchWiki 101: An Illustrated Guide

Search Engine Land - 9 hours 8 min ago
Google SearchWiki — a new feature that allows you to move and comment on search results — has been out for less than a day, and it’s amazing to see how much confusion (as well as commentary) there is already developing. So below, some clarification on how it works,...

Categories: Search Engines

SearchCap: The Day In Search, November 21, 2008

Search Engine Land - 10 hours 1 min ago
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEM Pre-Click & Post-Click Double Feature: Conversion Attribution and Q&A with Analytics Guru Eric Peterson In The Trenches is a spotlight of tips,...

Categories: Search Engines

SEM Pre-Click & Post-Click Double Feature: Conversion Attribution and Q&A with Analytics Guru Eric Peterson

Search Engine Land - 10 hours 18 min ago
In The Trenches is a spotlight of tips, tricks, and news about the tools search engine marketing professionals use to give them a leg up on the competition. Today: news from the search engines, today’s double feature is Pre-Click: Conversion Attribution 101 and Post-Click Q&A with web analytics...

Categories: Search Engines

Search In Pictures: Yahoo’s Larry Tesler, Google Subway Ads, Yahoo Parade Float

Search Engine Land - 12 hours 54 min ago
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Yahoo’s Larry Tesler Goodbye Party: A Few Google Maps Subway...

Categories: Search Engines

Yahoo November Search Update

Search Engine Land - 12 hours 55 min ago
Yahoo has informed us that they will be rolling out a search update over the weekend. Yahoo said, that you can expect “some changes to our crawling, indexing and ranking algorithms over the next few days and expect the update will be completed soon.” As always, expect the ranking to...

Categories: Search Engines

Two Little Things That Make A Big Difference

Search Engine Land - 13 hours 3 min ago
A lot of the focus in the search marketing world—both paid and organic—is on the technical and quantitative side. And that’s understandable, given the technical background of many of the practitioners and the perception that those elements are relatively easy to control. But many search...

Categories: Search Engines

A Searcher’s Perspective Of iPhone 2.2 Update

Search Engine Land - 15 hours 16 min ago
Last night Apple announced a software update to the iPhone.  This update was pretty major and there are tons of sites covering all the details of the changes.  I thought I just focus on the features specific to searching. Apple made a change to the browser, featuring the Google search bar more and...

Categories: Search Engines

8 Reasons To Sign Up For SMX West Now

Search Engine Land - Fri, 11/21/2008 - 04:15
The next Search Marketing Expo - SMX West - takes place February 10-12 at the Santa Clara Convention Center. With the pre-agenda rate expiring the first week of December, we thought we’d put together a list of the reasons you should attend. Saving $600 enough to convince you? Stop reading and...

Categories: Search Engines

Yahoo’s Sean Suchter Switches Sides, To Head Microsoft Search Efforts In Silicon Valley

Search Engine Land - Fri, 11/21/2008 - 01:49
News came out yesterday on Valleywag about Yahoo vice president Sean Suchter leaving the company and heading to Microsoft. To do what? Sean had told me privately on Tuesday, and I’d been waiting to get an official heads-up to say more. But AllThingsD now has the formal news: to be general...

Categories: Search Engines

Search Biz: Yahoo & AOL, Again?; IAB On Ad Revenues; Debating Google’s Evilness & More

Search Engine Land - Thu, 11/20/2008 - 22:30
Does anyone want to dance with Yahoo? Well, Bloomberg is reporting that Yahoo is continuing to talk with Time Warner about buying AOL. The report says the two companies have met “in the past few weeks,” and are discussing a plan where AOL’s advertising business would be given to...

Categories: Search Engines

SearchCap: The Day In Search, November 20, 2008

Search Engine Land - Thu, 11/20/2008 - 21:52
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google SearchWiki Launches, Lets You Build Your Own Search Results Page Google will announce today the launch of SearchWiki, a major addition to its user...

Categories: Search Engines

Google SearchWiki Launches, Lets You Build Your Own Search Results Page

Search Engine Land - Thu, 11/20/2008 - 21:50
Google will announce today (Update: official announcement) the launch of SearchWiki, a major addition to its user interface that allows users to edit search results. When using SearchWiki, you can re-order, remove, or add web pages to the search results for any query. You can also add notes to...

Categories: Search Engines

Google AdWords Testing New User Interface

Search Engine Land - Thu, 11/20/2008 - 20:21
The Google AdWords blog took the proactive approach and blogged about a beta test they are running on a small group of AdWords users. The beta is a new user interface for the AdWords management console. The new interface should make it easier and quicker for advertisers to manage their...

Categories: Search Engines

A Small Business Search Marketing Thanksgiving From A-Z

Search Engine Land - Thu, 11/20/2008 - 19:04
Thanksgiving is almost here, and as the McGee family sits down at a table full of turkey, stuffing, and potatoes next week, we’ll do our regular Thanksgiving tradition: From A-Z, each family member takes a letter and shares something s/he’s thankful for this year. In that same spirit,...

Categories: Search Engines

Building SEO Momentum by Using A Consistent Site Structure

Search Engine Land - Thu, 11/20/2008 - 17:04
Change. It is a part of life, especially on the web. Evolve or die. But some things need not change to be successful. In some cases change undermines your momentum, particularly in the field of search, where most of the traffic goes to the top couple ranked sites. One of the biggest problems in the...

Categories: Search Engines

Yahoo Wins T-Mobile “Default Search” Business

Search Engine Land - Thu, 11/20/2008 - 16:40
Yahoo’s oneSearch will be the “default” search engine on T-Mobile’s new Web2Go portal. Yahoo has such a relationship with T-Mobile in Europe already. In the US, Yahoo also provides mobile search to AT&T. Verizon and Google are battling for similar “default”...

Categories: Search Engines

Win A New Car! Live Search Offers Canadian Searchers Prizes With “Big Ticket Search”

Search Engine Land - Thu, 11/20/2008 - 14:30
Ars Technica reports Microsoft is now trying a new way to incentivizes searches, this time in Canada. Microsoft launched Big Ticket Search to influence Canadians to search using Live Search. Canadians can win wide range of prizes, ranging from 2009 Mitsubishi Lancer SE to gift certificates. Every...

Categories: Search Engines

Google Kills Lively

Search Engine Land - Thu, 11/20/2008 - 14:20
The Google Blog announced they will be discontinuing Lively, Google’s Virtual World project. In short, they said that Lively is simply “not going to pay off” and that they will be closing it down by the end of December. It is interesting that this happened just days after I...

Categories: Search Engines

Yahoo Brings “Glue Pages” To The US

Search Engine Land - Thu, 11/20/2008 - 13:31
Yahoo has announced that Glue Pages are now live in the US market. Barry wrote about Glue when it first appeared in India. Glue Pages are essentially structured search results, pulling content on particular queries or topics from a range of sources: Wikipedia, news, Yahoo Answers, image search,...

Categories: Search Engines

Fortune 500 Begins To Embrace Blogging

Search Engine Land - Wed, 11/19/2008 - 22:24
Business-to-business (B2B) blogging is be a great way to forge relationships, talk with customers and prospects, demonstrate thought leadership, and dramatically increase visibility in natural search results for targeted search terms. Done right, it ultimately drives substantial traffic when others...

Categories: Search Engines
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